Ok let’s get one thing clear from the off, most of us bloggers are here to do business. Like myself, many bloggers either already make money online or plan to in the near future.
Strategy is a part of any business. Here’s Google’s definition of a strategy – “A plan of action or policy designed to achieve a major or overall aim.”
So here’s the question I’m asking – Is too much strategy a bad thing?
I think that a great starting point is deciding whereabouts we need strategy, and where we don’t. It’s clear that every business needs strategy. However, I think that we should limit our strategy when we are building relationships.
Unfortunately, I’ve met a few people who base their networking completely on strategy. They don’t have a genuine interest in the people that they connect with, they are just thinking of themselves and what they can get out of the relationship. Don’t get me wrong, there’s nothing wrong with connecting with people and asking them for favours down the line; but I don’t think that people base a connection on what they will get out of it in the future. Sooner or later your real intentions come out – whether they are good or bad. If they’re bad, you’ll see the genuine people quickly disappear from around you.
What lesson have I learnt from looking at other people’s strategies?
Don’t focus on the money or the numbers. Focus on the relationship and adding value.
I believe that whatever strategies we choose to pursue, we should always be genuine and true to ourselves.
If you’re not here to make a quick buck, but you want some longevity online or indeed in any business, I think it is essential to incorporate genuineness into your strategic planning, and to be genuine in your interaction.
The takeaway: You can’t (and shouldn’t) put a monetary value on real, long term relationships that get stronger over time.
Some great examples of genuine people that I can personally vouch for: