Ever wondered how important Twitter is to a business?
There were definitely some mixed opinions on Twitter, but I think that it is one of the best platforms for getting leads for your business…if you know how to do it correctly. To be honest, most of the guys at the company hadn’t used it enough to realise it’s true value.
As Gary Vaynerchuk said in the Thank You Economy, most of us aren’t a giant brand like Pepsi. Therefore, there probably isn’t going to be much online conversation around your brand.
So…what do you do to get ‘em talkin’!?
The answer is simple. You have to go broad. You have to give people a reason to talk to you and talk about you…Even if that means talking about something that has nothing to do with your company or offering.
OK, I know what you’re thinking. What the heck is the point in that?
I think that there are two main points:
- You are subconsciously increasing brand awareness - Say you’re a web design company having conversations with someone about the weather. If they have 500 followers and they are tweeting back to you, some of their followers will see your Twitter username and may check out your profile. Obviously, the weather has nothing to do with your business, but you are exposing your brand in an ethical and non-pushy way.
- You are showing people that you are human - Twitter is not a mini press release site or a broadcast medium. It is a place for two-way conversation. By chatting to people you are showing everyone that you are human, just like they are. You’re showing them that you’re not some pushy sales person trying (but failing) to push your products or services. I know it’s cheesy and clichéd, but the truth is that People Buy People.
Think outside of your box. For example, the owner of a restaurant may enter into general discussions about the local area that have nothing to do with their restaurant. Put yourself in your customers’ shoes. If you’re helpful and genuine and add to the conversation, people will start to trust and respect you. If they’re talking about the local park and you say “Hey, come check out my restaurant!”, it’s probably going to piss them off. Be relevant to their conversation.
Be general, but relevant. If you’re a local brick-and-mortar business, talk to people in your local area. If you’re trying to generate leads, there’s no point in talking to someone in New Zealand if your business is offline and in London!
What keywords relate to your business? Search them on Twitter and ask yourself if you can add value by creating a conversation around that topic.
Here are a couple of examples of people that know exactly how to use Twitter for business:
- @RMCTECH – This belongs to my good friend Ryan Critchett who runs an iphone repair business.
- @boloco - This is a Mexican food place with a load of branches in Boston. In a couple of years, they have managed to create an amazing hype around their brand.
Look at how these guys interact and respond if you want to “get” how Twitter really works for business.
Times have changed. Social Media is all about the long run and having patience. You can still make progress by not talking about your brand. Talk to enough people about enough different things, and people will soon start talking about you. Remember the 80/20 rule – spend no more than 20% of your time trying to promote your business.
How much value do you place on Twitter? Have you used it to expand your business? Do you use it for a different reason?