- We don’t have a relationship
- How do I know you are who you say you are
- Your timing suits you, NOT me
- I have no context or background of you or your company
- Once again, we don’t have a relationship!
Mar 19
Why door-to-door selling is DEAD
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2 comments
Bill Dorman
March 21, 2012 at 10:03 pm (UTC 0) Link to this comment
I hear ya; been there done that and quite a bit of it as a matter of fact. However, sometimes when you are getting started sometimes it’s ok to be fat, dumb and happy and just start calling on anybody. There is certainly legwork that has to be done to establish your credibility, but I also have seen paralysis by analysis and sometimes you just need to take your lumps.
My son is finding this out real quick because he is trying to sell Sharp copiers in Ft Myers. I told him if you get an audience find out what their pain is and have an easy solution. If the pain is weak and the solution cumbersome, it will be too easy for the prospect to do nothing and just leave everything like it is……….
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Robert
March 21, 2012 at 10:10 pm (UTC 0) Link to this comment
Yeah, it’s a good experience. Any big step forward for any successful salesperson is being able to take rejection on the chin, simply brushing it off and moving on to the next prospect. However, to me it doesn’t do much more than that. I can only talk about the way things are in the UK, it just seems like a dead way of marketing.
I know it used to be way more effective in the days when “push” marketing worked better, but not any more. I hope things are better in the US so your son can experience a good level of success. That’s great advice you gave him. You’re never ‘unwelcome’ if you have come to solve a strong pain with an easy solution.
Robert recently posted..Why door-to-door selling is DEAD