Apr 24

So I guess this is goodbye…

 

 

 

Why have I decided to stop blogging?

Primarily because I don’t feel like it fits in with what I am doing at the moment. Another very important reason is because it’s not really respecting my regular readers and subscribers if I do not post on a regular basis.

It’s not about quitting

This is me making an objective decision that my time is better spent on other activities i.e. actually growing a business rather than just talking about it. I’m pretty sure I’ll be blogging again at some point, but right now is just not the time for me.

Thank You

Thanks to everyone who has read this blog and all the wonderful people that I have met along the way (you know who you are!). I wanted to write this post to say both good bye and thanks to everyone who has contributed to this blog both directly and indirectly.

I’ll still be about!

You can still get me on Twitter @robert_pf. I’ll continue to keep tabs on my friend’s blogs and hope to see you around.

A final thought

As entrepreneurs, it is our eternal optimism that makes us successful. We don’t listen to the stats that say around 90% of small businesses fail – we concentrate on our passions and learn from our mistakes. This is what makes us succeed. I wish you all the best for your entrepreneurial journey. There’s always opportunity – you’ve just got to look in the right places! Thanks once again to everyone who has read and/or subscribed to this blog.

“What we call the beginning is often the end. And to make an end is to make a beginning. The beginning is what we start from.” – T.S. Eliot

 

Mar 19

Why door-to-door selling is DEAD

 

 

 

  1. We don’t have a relationship
  2. How do I know you are who you say you are
  3. Your timing suits you, NOT me
  4. I have no context or background of you or your company
  5. Once again, we don’t have a relationship!

Mar 14

The Everyday Why’s

 

 

 

 

Yes, you’ve established “why” you’re doing what you’re doing. Now it’s time to take action. There are other “why’s” you should be asking yourself on a regular basis:

  • Why are my prices as they are?
  • Why am I better than my competitors?
  • Why do customers choose me?
  • Why do I get repeat business?
These are just a few of the questions you should be asking yourself. It’s a fast and easy way to find out what works and what doesn’t. Use the answers to refine your business into something amazing.

Mar 08

A better person makes a better business.

I wanted to share this thought with you today.

I know it’s a little different to what I normally post, but I think it’s very important. Hope you can appreciate the “Godinesque” style.

 

Why does a better person make a better business?

Because they care more. They look at the lifetime value of a customer because that’s what they want to make: a customer for life. They see their customers as human beings rather than as walking dollar bills. They care about all elements of their business, making money is a by-product of genuinely adding value to someone’s life. No one loves what they do all the time, but you have to care – care about your business, your employees and your customers.  Bad intentions don’t stay hidden for long.

Mar 06

What should you talk about on Twitter?

Ever wondered how important Twitter is to a business?

 

A couple of weeks ago I was down in Leicester. I went to see a Marketing company. We were talking about Blogging, Copywriting and Social Media.

 

There were definitely some mixed opinions on Twitter, but I think that it is one of the best platforms for getting leads for your business…if you know how to do it correctly. To be honest, most of the guys at the company hadn’t used it enough to realise it’s true value.

 

As Gary Vaynerchuk said in the Thank You Economy, most of us aren’t a giant brand like Pepsi. Therefore, there probably isn’t going to be much online conversation around your brand.

 

So…what do you do to get ‘em talkin’!?
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Feb 24

The importance of being specific

The Biz Blogger - Being Specific

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Today I want to talk about something that I don’t tend to hear discussed very often. Yet, using it in the right way can literally transform both our personal and professional lives.

 

I think that being specific is something that many of us often fail to do, yet it is one of the simplest and most important things that we can do in our lives.

 

Being specific is all about clarity. It can prevent so many problems. It doesn’t mean that we have to be patronising or manipulative, rather that we should clearly and effectively communicate whatever we need to say.

 

Here’s the revelation: Being specific stops people from thinking too much. It removes the guesswork.

 

I’ll explain more in my examples below.

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Feb 17

How a nut can change your life

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Are you wondering what the heck I’m on about? Good, you should be. The idea of having a “nut” is all about money, and this is an essential read if you have a service-based business, or are planning on starting one in the foreseeable future. This really can revolutionise your thinking, and therefore your business.

 

Alongside Gary Halbert (RIP), John Carlton is my other Copywriting hero. Coincidentally (or not really) they were very good friends for many years. Trust me, it takes ALOT for me to call someone my hero. John has awesome business credentials; and as well as being one of the best, most experienced and famous Copywriters of all time, he is also refreshingly outspoken.

 

The full credit for this post goes to John, this was something that I discovered when I recently read one of his posts from July 2010. Part of my responsibility to you guys (as my readers and subscribers) is to provide you with the best possible content that will help you improve both yourself and your business. This is why I decided to write this post.

 

Anyway, let’s get down to business.
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Jan 24

The Education system needs to change

I know this is old turf, but I feel like I need to leave my footprint in it.

Education is something that I think about a great deal. Perhaps because I spent about 18 out of my 23 years in it.

The existing education system is great, if you are good at certain things. If you’re not, you suffer. Simple.

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Jan 06

The reality of having your own business

Having your own business is one of the hardest things that you can do. I see so many people who have a job that they don’t particularly enjoy, yet also have this ‘rose tinted’ view of having your own business. I think that it’s fair to say that if you haven’t had your own business or you haven’t lived with someone who has, it’s very hard to understand what is involved. Yes, it’s all about doing something that you are passionate about, no one is denying that, but Passion alone isn’t enough.

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Dec 28

Important lessons from the movie Green Lantern

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**WARNING – This contains ‘spoilers’ if you are planning on watching Green Lantern**

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